Saatchi & Saatchi's Kevin Roberts : "It's All about Getting to the Future First." - MP3 & Transcript
1. Word and Phrase
. Commodification
= Commoditization
. strangle /str
g
l/ (strangles, strangling, strangled)
1. VERB
To strangle someone means to kill them by squeezing their throat tightly so that they cannot breathe.
ex) He tried to strangle a border policeman and steal his gun. = throttle
2. VERB
To strangle something means to prevent it from succeeding or developing.
ex) The country's economic plight is strangling its scientific institutions.
Thesaurus (about strangle)
strangle 1. throttle, choke, asphyxiate, strangulate 2. suppress, inhibit, subdue, stifle, repress, overpower, quash, quell...
. disconsolate /d
sk
ns
l
t/
1. ADJ
Someone who is disconsolate is very unhappy and depressed.[ WRITTEN ]
ex) He did not have much success, but tried not to get too disconsolate. = dejected
disconsolately ADV : ADV with v
Disconsolately, he walked back down the course.
. despondent /d
sp
nd
nt/
1. ADJ
If you are despondent, you are very unhappy because you have been experiencing difficulties that you think you will not be able to overcome.
ex) I feel despondent when my work is rejected.
despondently ADV : ADV with v
Despondently, I went back and told Bill the news.
. stomp /st
mp/ (stomps, stomping, stomped)
1. VERB
If you stomp somewhere, you walk there with very heavy steps, often because you are angry.
ex) He stomped out of the room.
. doodle /du
d
l/ (doodles, doodling, doodled)
1. N-COUNT
A doodle is a pattern or picture that you draw when you are bored or thinking about something else.
2. VERB
When someone doodles, they draw doodles.
ex) He looked across at Jackson, doodling on his notebook.
. back·fill
1. n.
Material used to refill an excavated area.
2. tr.v. back·filled, back·fill·ing, back·fills
To refill (an excavated area) with such material.
. yearn /j

n/ (yearns, yearning, yearned)
1. VERB
If someone yearns for something that they areunlikely to get, they want it very much.
ex) He yearned for freedom.
I yearned to be a movie actor. = long
Thesaurus (about yearn)
yearn long, desire, hunger, ache, crave, covet, itch, hanker after...
. authentic /

ent
k/
1. ADJ : usu ADJ n
An authentic person, object, or emotion is genuine.
ex) authentic Italian food.
They have to look authentic. = genuine, real <> fake, imitation
authenticity N-UNCOUNT : usu with poss
There are factors, however, that have cast doubt on the statue's authenticity.
2. ADJ : usu ADJ n
If you describe something as authentic, you mean that it is such a good imitation that it is almost the same as or as good as the original.
ex) patterns for making authentic frontier-style clothing.
3. ADJ : usu ADJ n
An authentic piece of information or account of something is reliable and accurate.
ex) I had obtained the authentic details about the birth of the organization.
Thesaurus (about authentic)
authentic 1.
real, pure, genuine, valid, undisputed, lawful, bona fide, dinkum, true-to-life.
fake 2.
accurate, legitimate, authoritative...
. private label
Private label products or services are typically those manufactured or provided by one company for offer under another company's brand. Private label goods and services are available in a wide range of industries from food to cosmetics to web hosting. They are often positioned as lower cost alternatives to regional, national or international brands, although recently some private label brands have been positioned as "premium" brands to compete with existing "name" brands.
. intimacy /
nt
m
si/
1. N-UNCOUNT : oft N with/between n
Intimacy between two people is a very close personal relationship between them.
ex) a means of achieving intimacy with another person.
2. N-UNCOUNT
You sometimes use intimacy to refer to sex or a sexual relationship.
ex) The truth was he did not feel like intimacy with any woman.
Thesaurus (about intimacy)
intimacy familiarity, closeness, confidentiality. aloofness...
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. parity /p
r
ti/
1. N-UNCOUNT
If there is parity between two things, they are equal.[ FORMAL ]
ex) Women have yet to achieve wage or occupational parity in many fields.
2. N-VAR
If there is parity between the units of currency of two countries, the exchange rate is such that the units are equal to each other.[ TECHNICAL ]
ex) The government was ready to let the pound sink to parity with the dollar if necessary.
. dandruff /d
ndr
f/
N-UNCOUNT
Dandruff is small white pieces of dead skin in someone's hair, or fallen from someone's hair.
ex) He has very bad dandruff.
. revolting /r
vo
lt
/
ADJ
If you say that something or someone is revolting, you mean you think they are horrible and disgusting.
ex) The smell in the cell was revolting.
= disgusting
Thesaurus (about revolting)
revolting disgusting, foul, horrible, sickening, horrid, repellent, repulsive, nauseating, yucko. delightful... |
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. battered /b
t
d/
ADJ
Something that is battered is old and in poor condition because it has been used a lot.
ex) He drove up in a battered old car.
a battered leather suitcase.
. egalitarianism /
g
l
te
ri
n
z
m/
N-UNCOUNT
Egalitarianism is used to refer to the belief that all people are equal and should have the same rights and opportunities, and to actions that are based on this belief.